For this project, I was assigned to rebrand the website for Elvis Presley's Graceland mansion. I tried to create an authentic brand identity for Elvis Presley and the website in a contemporary style. Restricting myself to a three-color palette, black-and-white photography and three typefaces, I tried to reflect the nostalgia and romance that fans have for Elvis Presley. This work was selected for the 2018 Communication Arts Magazine Design Annual and published in September/October 2018 issue of Communication Arts Magazine.
Instructor : Clinton Carlson